California-based Bitten By A Kitten Rescue—a nonprofit dedicated to saving orphaned neonate kittens, special-needs cats, and medical cases in the East Bay area of California—has achieved an incredible 200% increase in fundraising efforts with the help of Linktree. Run by Jamie Barnhart, the rescue uses these vital funds to provide a safe, healthy sanctuary for the most vulnerable cats, ensuring they receive the care they need until they find their forever homes.

The Challenge: Streamlining Fundraising Links

Before discovering Linktree, Bitten By A Kitten Rescue faced significant challenges in managing fundraising links. The rescue relied on multiple platforms, such as Venmo, PayPal, and other donation methods, which required posting several links in every social media post. This approach was cumbersome and often left potential donors confused or searching for the right donation option. Additionally, responding to direct messages to provide specific links was time-consuming and inefficient.

The Solution: Finding Linktree

Jamie first encountered Linktree through TikTok, where many content creators and other animal rescues were using the platform to centralize their links. Inspired by this approach, Jamie decided to adopt Linktree as a one-stop hub for all of the rescue’s fundraising, website, and social media links. The goal was simple: make donating and accessing information as easy as possible for their audience.

Key Features of Linktree That Made a Difference

Jamie found Linktree's features invaluable for simplifying their fundraising efforts:

• Centralized Links: All donation options, including Venmo, PayPal, and others, were consolidated into one easy-to-access link.
• User-Friendly Experience: Instead of juggling multiple posts or direct messages, the rescue could simply share their Linktree, allowing donors to choose their preferred method in seconds.
• Customizability: The ability to group similar links (e.g., donations, social media, events) and add unique photos to each link made the Linktree visually appealing and intuitive for users.

The Results: Dramatic Growth in Donations

The impact of Linktree on Bitten By A Kitten Rescue’s fundraising efforts was transformative.

• In 2022, the rescue brought in nearly $16,000 after adopting Linktree.
• In 2023, their fundraising efforts skyrocketed, with donations totaling almost $40,000.
• As of 2024, they have already exceeded $50,000 with the year's financial's not yet complete.

This represents a more than 200% increase in donations since implementing Linktree, highlighting its effectiveness in simplifying donor engagement and improving accessibility.

Streamlining Promotion of Initiatives

Linktree has also made it significantly easier for the rescue to promote various initiatives, including adoptions, events, and fundraisers. By sharing a single link in their social media bios, the rescue eliminated the need for potential donors and adopters to search for information. With everything in one place, Jamie is able to focus more on saving lives and less on administrative tasks.

Advice for Other Nonprofits

For other animal rescues or nonprofits considering Linktree, Jamie’s tried and tested tips include:

• Organize Links Effectively: Group similar links together, such as donations, social media, and events, to make navigation seamless.
• Leverage Visuals: Use photos or icons for each link to make the experience more engaging and help users quickly identify what they’re looking for.
• Make Accessibility a Priority: Ensure that all important links, especially donation options, are prominently featured at the top of your Linktree.

Want to make a donation? Head to Bitten By A Kitten Rescue’s Linktree to offer your support.

Are you a charity or nonprofit looking to transform your fundraising efforts?
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